Yamaha Motor Australia press release:

Image: Supplied.

Yamaha Motor Australia would like to thank its customers, dealer partners and staff for helping the brand achieve #1 retail status in 2025, with more than 25,500 new Yamaha units delivered to riders across Australia.

This achievement marks only the fourth time in 23 years of FCAI-reported data that Yamaha has secured the top position in total retail sales – and it follows directly on from the tuning fork brand’s success in 2024. In a declining market, Yamaha stands out as one of the few brands continuing to grow, increasing total retails by 9% in 2025 compared with 2024.

This growth builds on the strong momentum of 2024, where Yamaha retails were 15% higher than 2023. It is also only the second time in 23 years that. Yamaha has been the #1 road bike brand, again backing up the 2024 result.