Image: Supplied.

Yamaha has again led the way in Australian national retail sales for a second-consecutive year in 2025, dominant in the motocross and enduro markets.

The result marks just the fourth time in 23 years of FCAI-reported data that Yamaha has claimed the number one position, reinforcing the momentum established previously.

Yamaha stood out as one of the few manufacturers to record growth, increasing total retail sales by nine percent compared with 2024. That follows a significant uplift the year prior, when Yamaha sales rose 15 percent year-on-year from 2023, underlining the brand’s sustained upward trajectory across multiple segments.

“I want to extend my heartfelt thanks to our dealer partners, the strongest and most committed network in the country, along with our customers and every team member at Yamaha Motor Australia,” said Yamaha Motor Australia Land Mobility general manager of sales and marketing, Matthew Ferry.

“The passion, belief in the brand, and willingness to work together throughout 2025 have been the driving force behind this incredible result. Achieving the number one position again isn’t just a milestone, it’s a reflection of the collective effort, pride and determination shared across our entire Yamaha group.

“This year’s success didn’t happen by chance – it was built through the countless activities, events and initiatives we delivered together in 2025. Every touchpoint strengthened our connection with customers and showcased the spirit of Yamaha. The momentum we’ve created together is powerful, and as we head into 2026, we’re excited to continue building on these partnerships, supporting our dealer network and delivering even more reasons for customers to choose Yamaha.

“With 2026 already underway and with the energy and unity across the business, we’re
positioned for another strong year. Thank you again to our dealer partners, our customers and
our staff. Their ongoing support and passion for Yamaha is what makes achievements like this
possible,” concluded Ferry.

Yamaha’s off-road line-up was largely dominant, with sales increasing by 14.4 percent year-on-year. The brand finished the year as Australia’s top-selling motocross manufacturer in both two-stroke and four-stroke categories, where the YZ250F, YZ450F, YZ85/LW and YZ250 earned positions one through four.

In the enduro segment, Yamaha’s legendary WR450F and WR250F ranked as the number one and number three best-selling models of 2025, respectively. According to the FCAI, Yamaha topped Honda and Kawasaki in the charts overall.