KTM Australia press release:

Image: Supplied.

MitchMarket, a dealer-connected online marketplace platform, will feature as an official partner of KTM Racing Team for the 2026 season, marking an evolution of MitchCap’s existing relationship with the team and the wider KTM Group Australia dealer network.

The extended collaboration will debut at this weekend’s season-opening round of the Australian ProMX Championship at Wonthaggi, with MitchMarket taking on a presence across the official team bikes of Nathan Crawford, Zac Watson, Byron Dennis and Dylan Walsh.

MitchCap is a leading Australian-based distribution finance provider, appointed as the official floorplan partner of KTM Group dealerships across Australia and New Zealand. That agreement saw MitchCap branding integrated across KTM Racing Team assets, laying the foundation for an expanded partnership that now includes its consumer-facing platform, MitchMarket.

Designed to connect customers directly with authorised dealers, MitchMarket offers a centralised online marketplace featuring real-time inventory across motorcycles and recreational vehicles, streamlining the purchasing process for riders nationwide.

Kyle Blunden, KTM Group Australia Motorsport Manager: “MitchCap has already built a strong relationship with KTM and our national dealer network, so evolving our racing partnership to focus on MitchMarket is a natural progression. MitchMarket is an exciting platform that helps connect riders with dealers and makes the purchasing experience more accessible, and motorsport provides the perfect environment to introduce that to passionate motorcycle fans across Australia. With the gates dropping on the start of the 2026 ProMX championship in Wonthaggi this weekend, we’re proud to help bring visibility to MitchMarket as the brand continues to grow.”

Jarryd Murphy, MitchCap Business Development Manager: “MitchCap underpins the strength of KTM’s dealer network by providing the floorplan and distribution finance that keeps stock moving from OEM to dealership, ensuring dealers have the right bikes, at the right time, with the financial flexibility to grow. Being part of the KTM shoot really brings it all to life – from the bikes on the track, to the dealers on the ground. At MitchCap, we’re backing that entire ecosystem through our floorplan and distribution finance, and with MitchMarket, we’re helping dealers turn that stock into sales faster by connecting them directly with buyers. It’s a full-circle partnership that drives real performance.”

About MitchMarket:
MitchMarket is MitchCap’s integrated digital marketplace designed to help dealers extend beyond the showroom floor and connect directly with ready-to-buy customers. For KTM’s dealer network, it means increased visibility of their inventory, stronger online lead generation, and a seamless pathway to pair retail finance with every sale. By bringing bikes, buyers and finance together in one ecosystem, MitchMarket helps KTM dealers accelerate stock turnover, improve customer reach, and ultimately drive stronger retail performance across the network.