Image: Foremost Media.

The Boost Mobile AUSX Supercross Championship presented by Monster Energy has introduced its new Fan Companion technology, an AI-powered platform designed to enhance engagement and provide audience insights throughout season 2026.

Developed in partnership with ID Media Group and DSE Group, the platform is now live across AUSX digital channels ahead of the five-event series, with expanded functionality set to be released at live events from October.

The Fan Companion allows users to access information on riders, events, schedules, venues, ticketing and sponsors through a conversational interface available 24/7.

In addition to improving fan accessibility, the platform captures audience interaction trends and search behaviour, providing AUSX and its partners with real-time insights into fan interests and engagement throughout the season.

“The AUSX Fan Companion is an exciting evolution for our sport and how we connect with fans,” said AUSX CEO Adam Bailey. “It allows us to deliver information more efficiently, better understand audience behaviour in real time, and create more meaningful opportunities for our partners across the championship ecosystem.

“As we continue to elevate the scale and experience of AUSX, investing in innovation and emerging technology is a major part of our long-term vision.”

Joe Stevens, founder of ID Media Group, added: “My passion and involvement with AUSX is well known, so partnering with the championship to evolve how fans engage with the sport while unlocking meaningful insights across content, sponsorship and commercial strategy is incredibly exciting.

“The Fan Companion reflects a broader shift in the industry toward intelligent engagement, where understanding real fan behaviour becomes one of the most valuable assets a sports property can have.”

The initiative represents a step forward in the championship’s digital strategy, with the Fan Companion officially launched ahead of the 2026 AUSX season and now available to utilise on the official series website at www.ausxsupercross.com.au.