Image: Octopi Media.

Energy drink giant Monster Energy has been named the inaugural title sponsor of the SuperMotocross World Championship (SMX), in a landmark five-year agreement that will come in addition to an extended Supercross partnership.

The eight-figure deal will see the brand continue in Monster Energy Supercross, now adding the entire SMX League that will span through 2030.

As part of the agreement, Monster Energy retains valuable pass-through rights to retailers, with SMX providing support and promotions to drive traffic into grocery and convenience stores in each market.

Monster’s popular can redemption and recycling program – which grants fans free entry into FanFest – will continue, with the program expected to reach two million recycled cans by 2026. A new licensed product framework will further expand opportunities for the championship.

Fans can also expect Monster’s significant presence at pre-race FanFest activities to continue, featuring unique activations such as free on-site haircuts from Monster Barbers, tattoo artists, VR simulators, product sampling, and thrilling BMX, FMX, and other motorsport stunts and performances.

“Monster Energy’s expanded title sponsorship of the SMX World Championship further showcases their deep commitment to the sport and its fans,” stated Dave Muye, vice president of global partnerships for Feld Motor Sports and SMX.

“We share the same loyal and passionate fanbase craving adrenaline-fueled experiences, making this partnership a continued natural fit that fuels excitement on and off the track. Monster’s shared vision for growth and constant innovation is what has made our relationship so successful over the years – I can’t wait to see what we accomplish together in this new chapter.”

“Monster Energy first teamed up with Feld Motor Sports as the title sponsor of Supercross in 2007, and nearly two decades later, the partnership is as strong as ever,” added senior vice president of motorsports at Monster Energy, Mitch Covington.

“We’re proud to announce that we are now the title sponsor of the SMX World Championship and have extended our title sponsorship of Monster Energy Supercross through 2030, making it one of the longest running partnerships in our history.

“Supercross has played a major role in building Monster Energy into the global brand it is today and we couldn’t be more excited to continue fueling the sport and its incredible fans for years to come.”

The current SMX World Championship regular season is nearing its conclusion, with just three rounds remaining in Pro Motocross before the post-season commences in September. It will culminate in the Final on Saturday, September 20 at The Strip at Las Vegas Motor Speedway in Las Vegas.