Love Moto Stop Cancer campaign raises $92,789 in 2023.
Monster Energy Supercross has reached the milestone of fundraising over $1-million in support of the St. Jude Children’s Research Hospital, marking seven years of the series’ commitment to St. Jude families.
The partnership between Feld Entertainment and St. Jude Children’s Research Hospital kicked off in 2017, when Feld Entertainment and Supercross legend Ryan Dungey launched the initiative within the sport.
“Every new bridge that supercross and St. Jude Children’s Research Hospital cross together just opens my eyes to how meaningful and impactful this relationship is and can be. I’m looking forward to a long-continued partnership in the future,” commented Dave Prater, vice president of Supercross.
Over the course of each season, the supercross community supports St. Jude through an annual text-to-donate campaign, online auction, and special moments with patients and their families. The auction is launched each year on the heels of an annual race dedicated solely to the kids at St. Jude. Round 14 of the 2023 season, which took place in East Rutherford, served as the race in which athletes and teams featured St. Jude patient-inspired artwork on their jerseys, gear, and bike graphics.
These one-of-a-kind items were then donated to the auction, where 100 percent of the proceeds went directly to supporting St. Jude and its families. The 2023 Love Moto Stop Cancer text-to-donate campaign raised an impressive $92,789 throughout the season while the online auction raised an additional $137,290 in just two weeks.
Supercross is the only entity outside of country music to use its own community-wide slogan – Love Moto Stop Cancer. The spike in donations is a direct result of Supercross’ commitment to St. Jude and this year’s one-of-a-kind campaign. Donors who pledge $19 or more per month receive an exclusive Love Moto Stop Cancer T-shirt, routinely worn by the sport’s top athletes.
“What an incredible milestone to celebrate with our friends at Feld Entertainment and supercross — all in the name of coming together to help kids around the globe,” said Richard C. Shadyac Jr, president and CEO of ALSAC, the fundraising and awareness organization for St. Jude. “We are so grateful for these amazing partners and their loyal fans in the New York and New Jersey area and around the world who give back to help the 400,000 kids globally who will get cancer every year.”