News 2 Oct 2022

Western Power Sports named exclusive U.S. distributor of Yoshimura products

Yoshimura press release:

Western Power Sports (WPS), a nationwide distributor of powersports industry brands and products, announced that it has entered into an exclusive agreement with Yoshimura R&D of America, Inc., a premium aftermarket exhaust systems company to become the sole distributor of Yoshimura products in the United States, effective October 1, 2022.

The agreement expands on a collaboration that began in 2017 and underscores the companies’ commitment to uncompromising quality and service standards. WPS dealers nationwide will gain exclusive, first-to-market access to Yoshimura’s exceptional line of high-performance mufflers and exhaust systems and accessories for street and off-road motorcycles, as well as select ATVs and UTVs.

“WPS is proud of the strong relationship we developed with Yoshimura over the past five years,” said Steve Lester, president, WPS. “Our two companies share a single-minded vision and passion for powersports. Through this alignment, WPS has earned Yoshimura’s trust. Being awarded the exclusive rights to distribute Yoshimura products in the U.S. is a responsibility we do not take lightly and are honored to take on.

“The exclusive distribution of Yoshimura’s superior products through WPS’ reliable dealer network and passionate powersports sales force is the next step in growing this partnership and will allow us to succeed together for years to come,” Lester continued.

The WPS dealer network is well acquainted with Yoshimura’s outstanding, technologically advanced product lines. Its Signature Series exhaust systems cover the entire powersports spectrum, while its Race Series systems are for closed course competition. All feature innovative design elements, high-quality materials and craftsmanship for which the legacy brand is known.

“We are excited to announce that WPS is now the exclusive U.S. distributor for Yoshimura products,” said Yusaku Yoshimura, president, Yoshimura R&D of America. “Our relationship with them has exceeded our expectations over the past several years and we are sure this new endeavor will make our partnership even stronger.

“We trust in the WPS team’s invaluable industry experience, extensive resources, and most importantly, their passion for powersports. We believe this decision will help us to better service dealers and end users moving into the future,” Yoshimura said.