Geico motorcycle continues longstanding partnership for 50th anniversary of Lucas Oil Pro Motocross Championship
MX Sports Pro Racing press release:
MX Sports Pro Racing has announced that longtime partner GEICO Motorcycle will continue its role as the “Official Insurance Provider” for the 50th Anniversary of the Lucas Oil Pro Motocross Championship, sanctioned by AMA Pro Racing. Through its ongoing support of American motocross, GEICO will serve as the title sponsor of its home event, the GEICO Motorcycle Budds Creek National in August, and will also provide special VIP hospitality access to veterans of the armed forces with “Military Appreciation” activation at Spring Creek, Budds Creek and Ironman races.
“We’re privileged to have the unwavering support from such a high profile partner like GEICO Motorcycle for such an extended period of time and we’re eager to once again have them on board for our 50th anniversary,” said Davey Coombs, President, MX Sports Pro Racing. “In many ways the brand has become synonymous with the sport and their investment in supporting the military has been an invaluable asset for one of the most important segments of our passionate fanbase. We look forward to hosting veterans and their families at three of our most storied events.”
The Maryland-based company has grown to become one of the country’s most recognizable brands and has built a strong presence within the greater powersports community through its various investments within the industry for more than a decade. GEICO Motorcycle’s initial partnership with the Lucas Oil Pro Motocross Championship dates back to 2014 and has now extended into a ninth season. Over that time, GEICO has amplified its initiatives within motorcycling and with the military through the world’s most prestigious off-road motorcycle racing series, which will continue during this landmark season with a celebration of those efforts at Budds Creek.
“Motorsports have always played a significant role in the ability to raise awareness for GEICO and expand our business. As one of racing’s most decorated properties, we continue our support of the Pro Motocross Championship, particularly as it embarks on its landmark 50th anniversary,” said Joe Pusateri, vice president of GEICO marketing. “With one of the most loyal and passionate fanbases in all of motorsports, it has been great to see the success of our engagement with the motocross audience. It has not only benefited the growth of GEICO Motorcycle, but perhaps more importantly it has served as a cornerstone in our ability to support our military veterans with the first-class treatment they deserve. We look forward to this milestone summer of Pro Motocross competition and pulling out all the stops for the GEICO Motorcycle Budds Creek National in August.”
The 50th Anniversary of the Lucas Oil Pro Motocross Championship will be bookended by the holiday weekends that serve as the proverbial starting point and finishing point of the summer, with the season-opening round over Memorial Day Weekend on May 28 and the season finale over Labor Day Weekend on September 3. The 12-round season will visit 10 different states, visiting iconic venues with decades of history like the Hangtown Classic (June 4), High Point Raceway (June 18), RedBud MX (July 2), The Wick 338 (July 9), Spring Creek MX Park (July 16), Washougal MX Park (July 23), Unadilla MX (August 13), and Budds Creek Motocross Park (August 20), as well as additional world-class venues in Fox Raceway (May 28 & September 3), Thunder Valley Motocross Park (June 11), and Ironman Raceway (August 27).