Former Supercross champion Dungey named ambassador of the year.
Feld Entertainment and St. Jude Children’s Research Hospital are expanding their partnership to continue to support the St. Jude mission: Finding cures. Saving children.
Over the past three seasons, Supercross has raised more than $300,000 for St. Jude through various activations, including the This Shirt Saves Lives campaign.
Fans of Supercross – and now also Monster Jam – can support St. Jude when attending events in 2020 through the text to donate campaign to ensure that families never receive a bill from St. Jude for treatment, travel, housing or food – because all they should worry about is helping their child live.
“Both as a family-owned business and one that creates events for families, supporting St. Jude is a powerful way to honor our company’s mission to uplift the human spirit,” said Kenneth Feld, chairman and CEO for Feld Entertainment.
“We’ve seen the enthusiasm for St. Jude from our fans and Feld Motor Sports associates grow through our relationship with St. Jude and Supercross over the past three years.
“This year, we are eager to extend this effort across our motorsports tours with the addition of Monster Jam events in 2020, building awareness of St. Jude’s remarkable lifesaving work. We intend to reach our goal of raising more than $500,000 this year to positively impact St. Jude patients and their families through our live events.”
Fundraising efforts for both Supercross and Monster Jam will kick off the weekend of January 17, 2020 to support the third annual This Shirt Saves Lives campaign, which goes live during the Anaheim 2 Supercross race and seven Monster Jam events around the country.
Through the text to donate campaign, fans will have the opportunity to receive an exclusive This Shirt Saves Lives t-shirt. In addition, both motorsports properties will hold auctions kicking off in February during ‘This Race Saves Lives’ events, which will run through 4 May.
“Supercross riders and fans came out in full force last year, serving as a model for what can happen when a dedicated group comes together to help those who are most vulnerable – our children,” said Richard Shadyac Jr, president and CEO of ALSAC, the fundraising and awareness organization for St. Jude Children’s Research Hospital.
“We are appreciative of the boost in support from Feld Entertainment, Supercross and now Monster Jam and grateful for the increasing number of fans who have chosen to join their favorite racers and drivers in the This Shirt Saves Lives campaign.
“Together, we are helping to ensure St. Jude Children’s Research Hospital can continue the fight against childhood cancer and other life-threatening diseases here at home and around the world.”
Four-time Supercross champion Ryan Dungey was recently presented with the 2019 St. Jude Ambassador of the Year award alongside Gabe, a St. Jude patient, motocross racer and Ryan’s biggest fan.
Dungey is the first Supercross athlete to receive this distinguished honor, which puts him in great company with other celebrity ambassadors, including NFL Hall of Fame member Michael Strahan, country music superstar Jake Owen and award-winning actress Jennifer Aniston.
Feld Entertainment will celebrate their commitment to St. Jude by activating their fan base of millions through their motorsports properties and also their 2300 associates worldwide by amplifying fundraising and volunteer efforts to support the St. Jude mission.
Treatments invented at St. Jude have helped push the overall childhood cancer survival rate from 20 percent to more than 80 percent since it opened more than 50 years ago. St. Jude will not stop until no child dies from cancer. For more information about donation opportunities, please visit www.supercrosslive.com/stjude.